- The overall design and layout are fine. The page is very nice, elegant and the images are based on high quality pics.

- Yet the main problem with this page is that it looks like a catalog page and not like a web page. There is no text and in fact you're not saying anything to your new visitors.

- On top of the page you have a nice logo. But such a website should also have a powerful slogan to enhance your business image and create stronger market distinction.

- Take off the search box. Studies show that this old fashioned gimmick is totally useless because no one uses in-site search anymore.

- Another thing to take off is Google ads. If your new visitors will see that you're trying to make a few extra bucks from these Google ads, they'll conclude that you're just an amateur who's just starting his new business. In other words, the Google ads will only damage your business image.

- The navigation menu is not good enough. You'll need a few more essential links and you'll need to change the present logic flow.

 - What's the point in placing "find equipment" right on top, before your new visitors had a chance to read about your products and services?!

 - If all you have on your homepage is product reviews, then this page is not a homepage, it's a products review page. If your website has been created only for the reviews, it may be fine. But if it's an ecommerce website that needs to sell products, that's a big mistake. 

- Links is also a very old fashioned idea. Today webmasters know that if someone enters a links page and clicks a link, he or she won't come back even if they intended to.

- You're not using proper unique meta tag titles with relevant search terms. Meta tag titles and descriptions are a very important SEO element.

Golfsumer.com

Reviewed by Eddie